Whether you're building a private practice from the ground up or refreshing an established brand, this session will give you practical tools to show up online with confidence, integrity, and clarity.
Lunch is included, so come hungry and ready to connect with fellow providers.
Learning Objectives
By the end of this training, participants will be able to:
Identify the key ethical guidelines (confidentiality, informed consent, dual relationships, testimonials) that apply to marketing and social media use in clinical practice.
Distinguish between engaging, authentic content and content that risks ethical violations or boundary crossings.
Apply a practical framework for reviewing marketing materials, posts, and website content for ethical compliance before publishing.
Develop strategies for building an online presence that reflects their clinical values while protecting client privacy and professional boundaries.
Why This Matters
Every mental health provider markets themselves, whether that's a website, a Psychology Today profile, or an Instagram account. But ethics codes weren't written with social media in mind, which leaves many providers guessing, or avoiding marketing altogether out of fear of "getting it wrong." This training closes that gap. It's a necessary session for any provider who has an online presence or plans to build one , because ethical marketing isn't optional, it's part of responsible practice.
CE Info:
2 Ethics CE credit hours
Includes:
Lunch + 2 Ethics CE Credits
All tickets are non-refundable but they are transferrable.
Whether you're building a private practice from the ground up or refreshing an established brand, this session will give you practical tools to show up online with confidence, integrity, and clarity.
Lunch is included, so come hungry and ready to connect with fellow providers.
Learning Objectives
By the end of this training, participants will be able to:
Identify the key ethical guidelines (confidentiality, informed consent, dual relationships, testimonials) that apply to marketing and social media use in clinical practice.
Distinguish between engaging, authentic content and content that risks ethical violations or boundary crossings.
Apply a practical framework for reviewing marketing materials, posts, and website content for ethical compliance before publishing.
Develop strategies for building an online presence that reflects their clinical values while protecting client privacy and professional boundaries.
Why This Matters
Every mental health provider markets themselves, whether that's a website, a Psychology Today profile, or an Instagram account. But ethics codes weren't written with social media in mind, which leaves many providers guessing, or avoiding marketing altogether out of fear of "getting it wrong." This training closes that gap. It's a necessary session for any provider who has an online presence or plans to build one , because ethical marketing isn't optional, it's part of responsible practice.
CE Info:
2 Ethics CE credit hours
Includes:
Lunch + 2 Ethics CE Credits
All tickets are non-refundable but they are transferrable.
